Guide

How to add contact, terms and policy links

Before recommending a shop, AI assistants look for a contact page, terms, privacy policy, shipping and returns information. If these links are missing from the page's HTML, the assistant can't see them.

What to add

Add HTML links to the footer of every page for:
• Contact — a contact page with email or form
• Terms and conditions
• Privacy policy (required by GDPR)
• Shipping and delivery — with prices and delivery times
• Returns and complaints

Each link must be an <a href="/contact">Contact</a> in the HTML itself. Links generated by JavaScript after the page loads are invisible to AI assistants.

Check your website — find out what AI assistants see on your pages.